Released on = December 18, 2005, 3:29 am

Press Release Author = MSIncome.com

Industry = Small Business

Press Release Summary = Over 100 million hard drive mp3 players have been sold in
the last 2 years and the audience is hungry for content. Podcasting is a new
Internet phenomenon that businesses can cash in on.

Press Release Body = Propelled by the soaring growth in demand for hard disk drive
(HDD)-based products, iSuppli predicts shipments of MP3 players will nearly
quadruple from 2004 to 2009.

Although growth in 2005 is expected to slow from the frenzied buying levels of 2004,
the MP3 player market will continue to expand at a rapid rate, with iSuppli
predicting unit shipments of MP3 players rising to 57.7 million in 2005, up 57% from
36.8 million in 2004.

That\'s a market of over 80 million players. Podcasting is increasing in popularity.
According to Forrester Research, by 2010 podcasting should have about 12.3 million
listeners. That\'s a pretty big audience and they are hungry for content

What annalysts believe to be the next wave of useful marketing tactics using audio
on the web, is building niche Internet podcast shows which will have tremendous
marketing and audience building potential. It will be in the broadcaster\'s best
interest to produce killer-archived content and post that regularly to stream on
demand or download for their listeners. This is so easy and cost effective to do,
and does not require the live production techniques of traditional radio, nor the
high costs and server infrastructure of live feed internet audio streaming.

We listen for music/entertainment or news/information, not what the advertisers are
selling and generally most of us are trapped in our vehicles in highway traffic. But
if you think about traditional radio, we tuned in to listen to content we like, and
we get essentially spammed for 8 minutes of every hour by advertisers trying to sell
us everything from soft drinks, diet plans to cars and travel packages!

Once the audience is built, if yours is not already, all the profitable techniques
of traditional radio apply. It would not be spam in an internet radio podcasting
program to advertise and direct listeners to online offers. You could run all the
audio ads you want. But be careful, people are 1 click away from not listening. Yet,
we are conditioned to hear, \"This program is brought to you by XYZ advertiser\" and 8
minutes of every hour, radio plays commercials, and you could do the same on
Internet podcasting programming.

MSIncome has just released a new software program that allows anyone to put these
streaming audio files on their website and also allow for the downloading of the mp3
files.

They have also put together a number of tutorials and videos to show you exactly how
to do it. Just visit http://www.msisonic.com and learn how you can start your own
podcasting show for only cents in the dollar.






Web Site = http://www.msisonic.com

Contact Details = Quentin Brown